On October 1st, 2013, the official end of holiday, the passengers in the Bucharest subway had a surprise on their way to work or school. The walls of an entire subway carriage had been decorated with poems carefully placed on post its, ready to be taken off and kept at home as a souvenir. In the morning, at the press conference, key opinion leaders confessed the importance poetry has in their daily lives. The surprise continued in the afternoon, when a new poetry subway brightened up the passenger’s day on their way back home.
This was the first gesture through which we brought poetry closer to people.