To celebrate the 150th jubilee of the company, Julius Meinl organized a special event on the famous Graben right in the heart of Vienna. For an entire week, an eye-catching coffeehouse shaped like a huge espresso machine – the so called Meinl’s Café 150 – proudly stood on one of the busiest and high-end streets of Vienna attracting eyes of tourists as well as locals. Meinl’s Café 150 was clearly the talk of the town.
The large coffeehouse was characterized by a unique design. At the front, a large espresso machine from Cimbali served as a stage for performances. The supersized 1862 Meinl Fez was designed as a small museum where visitors could explore the fascinating and long-lived history of Julius Meinl. At the heart of the coffeehouse was, of course, a large bar where international barista champions performed their masterpieces of highest quality. The 1st floor terrace provided guests with a cosy and cool place to sit and enjoy breath-taking views of the famous Graben.
During the day the coffeehouse was opened to public who could enjoy a lovely lunch rounded off by a perfect cup of coffee. And drinking coffee in Meinl’s Café 150 actually contributed to the well-being of children in the country of origin – 1€ of every consumed Melange was donated to the rebuilding of a school in Honduras.
In the evening, Meinl’s Café 150 was only accessible to VIPs and mostly served as the meeting place for sponsor and employee events. One night, even the famous world barista champion, Alejandro from Guatemala, enchanted guests with his amazing coffee creations. Concerts, live acts and other spectacles accompanied by first-class catering from Meinl am Graben were on the evening agendas.