POETRY CAN CHANGE THE WORLD

We believe poetry can make amazing things happen when it’s taken out of poetry books and put into real life! Today, just like 150 years ago in Viennese coffeehouses, poetry is ready to provoke a change for the better in our everyday lives!

This is why we’re following the stories of people who, regardless of their profession, age or nationality, are using poetry to make this change for better happen.

This is their poetry. This can be yours and mine, and everyone’s poetry, too!

Watch our exciting coffee talks with these “poets for change” throughout the year. Find your inspiration in a cup of Julius Meinl coffee or tea and discover how your own poetry can make a better world!

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CAN POETRY CHANGE THE WAY WE DRESS?

Meet Agustina Woodgate, the woman who found her own unique way to infuse fashion with poetry. She is the creator of poem tags: inspirational quotes she sews on clothes in second hand stores.

“Who’s reading poetry books? I don’t! But if you displace a poem, a short one, like a tweet, and you put it in unexpected places, like clothes, people will get it as a personal, meaningful message created especially for them”

It’s a little bit of poetry she lets people discover, in a context that makes them re-evaluate their choices and the way they see society and life. 

THE CHALLENGE

You too can change something for the better with poetry.

Take our monthly challenge and get the chance to win a special poetic prize.

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SOCIAL WALL