On October 1st 2013, the official end of the holidays, Bucharest subway passengers had a surprise on their way to work or school. The walls of an entire subway carriage had been decorated with poems carefully placed on Post-its, ready to be taken off and kept at home as a souvenir. At the morning press conference, key opinion leaders shared the importance poetry plays in their daily lives. The surprise continued in the afternoon, when a new poetry subway brightened up the passengers’ day on their way back home.
This was the first gesture through which we brought poetry closer to people.