The famous Julius Meinl Mohr, which has served as the company logo since its foundation in 1862, is an iconic symbol recognised throughout the entire world. The logo symbolises a young man wearing a Fez (red head-dress with a tassel) and pays tribute to the historical influence of the Turkish Ottoman Empire that brought coffee to Vienna in 1683. The original logo was designed by the well-known Viennese artist Josef Binder in 1924. It has been modernised over the years, to resemble the European Baroque angels found throughout Austria’s rich architecture. This logo is Julius Meinl’s international trademark. The brand enjoys a very strong position in Europe, especially in its home country of Austria, but it is also well established overseas.