The famous Julius Meinl Mohr, which serves as the company logo since its founding in 1862, is an iconic symbol recognized throughout the entire world. The logo symbolizes a young man wearing a Fez (red head-dress with a tassel) pays tribute to the historical influence of the Turkish Ottoman Empire that brought coffee to Vienna in 1683. The original logo was designed by the well-known Viennese artist Josef Binder in 1924. It has been modernized over the years, resembling the European Baroque angels found throughout Austria’s rich architecture. This logo is the international trademark of Julius Meinl. The brand enjoys a very strong position in Europe, especially in its home country Austria, but has also been well established overseas.